DESIGN THAT'S DIFFERENT
The project began with a deep dive into Drop & Park’s mission, audience, and competitors like BlaBlaCar. As a Congolese startup focused on easing urban traffic while enabling peer-to-peer ride-sharing.
Initial sketches focused on combining human connection with movement—featuring cars, smiling passengers, and road elements. The client wanted a friendly, modern look with navy blue and green as core colors.
developed a versatile logo system with icons and wordmarks that scale well across digital and print. Color schemes and typography were selected for readability and brand cohesion.
I delivered a complete logo suite, brand colors, typography, mockups, and final assets in print and digital formats. The client was excited and ready to proceed with rollout immediately.
